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The PURE KRAFT Plate Loaded machines combine free weight training with original machine training as well as the best biomechanics. Eccentric or ingenious lever arm changes cause a change of the resistance curve, which approaches the strength curve of the user. Thus it is possible to achieve a constant load and overloading of the muscle over the full movement amplitude and to stimulate it optimally.


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Our PURE KRAFT series has a very special “heraldic animal” that you’re sure to already have noticed. Maybe it isn’t quite clear at first glance why we’ve chosen an ant as our emblem. Ultimately, PURE KRAFT – and not just this, but also generally at gym80 – is all about becoming strong and exceeding your limits. Wouldn’t a gorilla, a lion or a bull be a better choice here? We admit, that was of course our first instinct.




But then we thought about it a bit more, and we came up with the ant idea. Compared to humans, ants can lift many times their own body weight. Depending on the species – and it’s assumed that there around 15,000 species in the world – the insect can move 40, 70 and even 100 times its own weight. If this were a human, they would be able to transport a weight of 4 tons with their own body strength. So you can clearly understand why this little creature is far superior in terms of strength, and why it’s perfect as a symbol of strength in its purest form.

ABut there’s more. These insects are perfectly organised into a large social community – each individual has their own role, which it fulfils with tremendous zeal. This makes ants strong not just individually, but also as a community. And this is precisely what we’d like to invite you to do too: become part of the PURE KRAFT community and follow us on Facebook and Instagram. Find out the latest news about everything that gives us strength, discuss ideas and swap stories with others!


Why Plate Loaded Machines?

The trend towards plate loaded weight machines is experiencing a new peak in strength training. Plate Loaded machines create a perfect symbiosis between the robustness, the original, hard dumbbell and barbell training and the training comfort and stability of equipment training. Perfectly coordinated resistance and strength curves, full movement amplitudes, entry aids, counterweights, different grip variations, which allow for finest exercise specifications and excellent biomechanics as well as the machine‘s own target storage, distinguish the PURE KRAFT series.

You want to know more?

download the PUREKRAFT Magazin here


Upper body

Lower body