But then we thought about it a bit more, and we came up with the ant idea. Compared to humans, ants can lift many times their own body weight. Depending on the species – and it’s assumed that there around 15,000 species in the world – the insect can move 40, 70 and even 100 times its own weight. If this were a human, they would be able to transport a weight of 4 tons with their own body strength. So you can clearly understand why this little creature is far superior in terms of strength, and why it’s perfect as a symbol of strength in its purest form.
ABut there’s more. These insects are perfectly organised into a large social community – each individual has their own role, which it fulfils with tremendous zeal. This makes ants strong not just individually, but also as a community. And this is precisely what we’d like to invite you to do too: become part of the PURE KRAFT community and follow us on Facebook and Instagram. Find out the latest news about everything that gives us strength, discuss ideas and swap stories with others!